Is there no safe beer for conservatives in America to drink right now?!
First, Bud Light sent a few beers to a transgender influencer in early April. Then, Miller Lite ran an ad celebrating female brewers and offering up a lighthearted mea culpa over all the beer ads over the years featuring women in bikinis. Actually, the Miller Lite thing happened before the Bud Light thing, back in March for Women’s History Month, but most people didn’t see the Miller Lite thing before now. So now some on the right are mad about both of these major beer brands over what they see as selling out and taking progressive positions in supporting trans people and women.
It’s not like beers are totally progressive now though, either. The customers these campaigns were aimed at might be upset to notice that Bud Light parent company Anheuser-Busch InBev hasn’t exactly stuck to its guns on Mulvaney, and neither company’s political donations are super aligned with left-leaning causes.
It’s almost like beer companies do not have a consistent, coherent set of morals and values consumers should look to for cues on what to buy. The same goes for all companies, for that matter. Corporations are not your friends, let alone your political allies.
Think of it this way, whatever your political inclinations: The beers are the drinking buddies you suspect really don’t have your best interests at heart when they suggest you order just one more at the bar before you head home. They’ve been putting all of the rounds on your tab, and are drinking with the other guy at the bar who really irks you.
What the beers did
If you had asked me what one of the major business stories of the first half of the year would be in 2023, I would not have said beer brands doing supposedly woke stuff. But here we are, and so here I am, too.
In April, Bud Light sent trans influencer and activist Dylan Mulvaney some cans of beer and…
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