Sunday’s Super Bowl in Phoenix will be the first held in a jurisdiction with legalized sports betting — an industry that is booming nationally.
- But in Georgia, it’s still not legal.
Driving the news: A new lobbying coalition at the Capitol hopes to change that this year, after many failed attempts.
- The Metro Atlanta Chamber has teamed up with Atlanta’s professional sports teams to make a “more concentrated effort” to legalize sports betting here, the chamber’s public policy vice president, Marshall Guest, tells Axios.
Why it matters: Supporters point out that the state is missing out on tens of millions in annual revenue from Georgians already casting bets online but not paying tax on those bets.
What’s happening: Guest says the chamber backs the policy because the new revenues could contribute to education and workforce development — and because Atlanta’s sports teams believe it could help draw in more fans.
The big picture: 33 states (plus Washington, D.C.) already have a live, legal sports betting market, Axios Sports’ Kendall Baker and Jeff Tracy report.
- Per a recent AJC poll, nearly half of Georgians support legalizing it here, too.
By the numbers: 50.4 million U.S. adults are expected to wager $16 billion on Super Bowl LVII, per the American Gaming Association. Both figures are roughly double last year’s record tally.
- 34% of NFL fans say the expansion of legal sports betting has made games more exciting.
Zoom in: Past Georgia attempts to legalize the wagers have been caught up in parallel efforts to legalize casinos and horse racing, Guest says. ”If you look back at what has occurred in previous years … combining them together has made it difficult to pass any of them,” he said.
- The coalition hopes a standalone bill, which they expect to see introduced imminently, will be easier to pass.
Of note: A separate bill proposing both sports betting and fixed-odds horse race betting has already been introduced by a bipartisan group of state senators.
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