Within the ride sharing industry, one company stands out for its commitment to safety, equity, and inclusivity above industry giants Lyft and Uber. Meet HERide, the leading female-friendly ride sharing option in Georgia, making waves with its innovative approach to creating a safer and more inclusive ride sharing experience.
At the core of HERide’s mission is the empowerment of both drivers and riders. Unlike traditional ride sharing platforms, HERide prioritizes female drivers and riders, providing a unique and safer experience for all passengers.
“What inspired me to create HERide was the repeated interactions I would have with women when I drove for Uber and Lyft. I moved to Atlanta in 2017 and started driving Uber and Lyft at night,” Founder and Chief Technical Officer Jillian Anderson said. “A lot of them were telling me that they were canceling rides until they got a woman or canceling rides until they recognized a woman’s name. So when I realized that this was just a problem that the other two companies didn’t plan on fixing, that’s when I decided to take matters into my own hands.”
DeVynne Starks, Chief Marketing Officer of HERide, says, “Equity is truly a strong pillar of the organization.” HERide recognizes the importance of diversity and representation within the ridesharing industry and seeks to amplify underrepresented voices.
HERide’s commitment to gender diversity extends beyond its driver and rider demographics. With initiatives like providing drivers with a higher share of all fares — an impressive 80%, surpassing industry standards — HERide not only empowers drivers financially but also recognizes their invaluable contributions to the platform’s success. “We truly look to be equitable across the board,” said Starks.
Furthermore, HERide’s recent approval to operate at Hartsfield-Jackson Atlanta International Airport marks a significant milestone for the company and the ridesharing…
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