Just 10 weeks after launching his campaign, Republican presidential hopeful and former biotech executive Vivek Ramaswamy has risen enough in some polls to match the popularity of well-known candidates such as former vice president Mike Pence and former South Carolina governor Nikki Haley. He’s pulling respectable crowds in early primary states, and he’s reportedly already got some fans who cry out of happiness when they talk about him.
While he still poses no threat to former President Donald Trump or Florida Gov. Ron DeSantis, the surge of interest is still a striking development in an already-packed race. Why are people paying attention to this guy?
Two short profiles in The New York Times and Politico this week focus a great deal on Ramaswamy’s personality and always-say-yes attitude toward media interviews as a way of explaining the surge of Republican interest in him. But what these reports overlook in their narratives is that he’s also getting traction because he’s promising to be more extreme than Trump. Ramaswamy remains a total long shot, but his ability to secure attention is a function of his extremism — and the extremism of the party he’s trying to win over.
Ramaswamy is affirming the Republican base’s instincts by promising to succeed where Trump failed to deliver.
Politico’s report discusses how Ramaswamy “blends the youthfulness and hustle of Pete Buttigieg’s run in 2020 with the extremely online nature of Andrew Yang’s millennial fan base,” and notes how “he’ll say ‘yes’ to almost any interview request — no matter the outlet.” The New York Times explains that “confidence is Mr. Ramaswamy’s gift,” that this “smooth-talking” can be “infectious.”
These accounts are not wrong per se, but they don’t tell the whole story. Ramaswamy, like Buttigieg in 2020, has correctly identified the power of intense retail politics and media overexposure as a tactic for building a narrative, and, like Yang, he…
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