As a real estate developer, Donald Trump loved to put his name on other people’s buildings. Now, he’s about to pull off a similar rebranding of the Republican National Committee.
It’s going to end in an implosion about as dramatic as his failed Atlantic City casino.
After forcing out onetime ally Ronna McDaniel as RNC chair, Trump has endorsed North Carolina GOP Chair Michael Whatley and his own daughter-in-law, Lara Trump, to lead the party apparatus.
In a recent television appearance, Lara Trump showed little appreciation for the responsibility her father-in-law is about to give her, as she summed up her guiding principle in a single sentence:
“Every single penny will go to the number one and the only job of the RNC — that is electing Donald J. Trump as president of the United States and saving this country.
Lara Trump
As a former RNC chair myself, I can say with confidence that electing Trump — or any other presidential candidate — is not the only job.
Winning the White House is always a top goal, but, as I’ve said before, the RNC chair has a number of other duties, which this year would include keeping the House majority, retaking the Senate, rebuilding state parties, raising money for Republican candidates, coordinating campaign messaging, developing a party platform, planning get-out-the-vote efforts and serving as the public face of the GOP.
Since 2015, Trump’s rise has (predictably) led to a diminished Republican Party – financially, electorally, and in fidelity to conservative values.
By going all-in on its capitulation to Trump, the party of fiscal responsibility is making an atrocious investment. It’s compounding the problems that it has already faced due to him. Since 2015, Trump’s rise has (predictably) led to a diminished Republican Party – financially, electorally, and in fidelity to conservative values.
There may be an “R” next to Donald Trump’s name this November in the increasingly likely scenario that he becomes the…
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