Those who steer clear of conservative fever swamps may not realize that much of the right is mad at Bud Light. But Sen. Ted Cruz is apparently well aware of this, and he’s doing his part to align himself with their dissatisfaction.
To briefly summarize, as part of a promotional campaign tied to the NCAA March Madness basketball tournament, Bud Light partnered with Dylan Mulvaney, a trans woman with a prominent social media profile. She posted a harmless and lighthearted Instagram video, which led to conservative apoplexy because … well, it’s not altogether clear why. Apparently, much of the right doesn’t believe trans people should be involved in promotional campaigns with beer companies.
What followed was a surprisingly intense effort on the part of the right to effectively “cancel” Bud Light, complete with boycotts and social media videos featuring conservatives pouring beer down drains.
All of which appears to have piqued the interest of two sitting U.S. senators who probably ought to have better things to do with their time. The Hill reported:
Sen. Ted Cruz (R-Texas) opened and called for an investigation into Anheuser-Busch over its collaboration with transgender influencer Dylan Mulvaney, saying that the company was potentially marketing its products to a younger audience through the partnership.
According to a letter Cruz and Republican Sen. Marsha Blackburn of Tennessee sent to Brendan Whitworth, the Anheuser-Busch CEO and chairman of the Beer Institute, Bud Light might have violated existing guidelines that prevent beer companies from promoting their products to younger audiences.
“We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media…
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