It’s a bummer when your best friend starts dating an apparent dirtbag. God, you think, what does she see in him? He looks like he smells of stale coffee and cigarettes. He looks like a hipster stork. You’ve heard him brag about how he watches humiliation porn. And don’t forget the racism and antisemitism.
Except Taylor Swift is not your best friend.
I don’t know what prompted the breakup, but I doubt it was a tearful Swiftie on TikTok.
When news broke this week that Swift and The 1975 lead singer Matty Healy had ended their brief relationship, social media celebrated in a way that was notable — and a little deranged. (And immediately started speculating about her next fling.) Just hop on Twitter and read the comments about how Swift had really heard her fans and tossed that loser in the trash. I don’t know what prompted the breakup, but I doubt it was a tearful Swiftie on TikTok. Still, imagine feeling like you have that kind of influence over a person you’ve never interacted with. Or that kind of personal investment.
Swift is — in some ways — an unusually private celebrity. It feels like her every move is carefully choreographed. We hardly ever see her messy, incoherent, or intentionally challenging. But fans feel like they know Swift because she writes prolifically about romantic relationships. It’s hardly novel, a musician writing about love and loss. Still, fans pore over these songs. They find Easter eggs in the lyrics, do complex analysis aligning certain ex-boyfriends with specific details. And because language is subjective and Swift is arguably both elusive and slyly encouraging of these readings, the meanings are ever-shifting. Depending on who you ask, she is everything from an Aryan pinup girl to a queer icon. In short, she is the perfect parasocial fantasy subject.
The term “parasocial interaction” has been around since sociologists Donald Horton and Richard Wohl theorized on the phenomenon in the 1950s. A parasocial…
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