TrueCar, Inc. (NASDAQ: TRUE), the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, expects total new vehicle industry sales to reach 1,117,400 units in February 2023, up 5.6% from a year ago and up 4.8% from January 2023, when adjusted for the same number of selling days. This month’s seasonally adjusted annualized rate (SAAR) for total light vehicle industry sales is an estimated 14.5 million, down 3.8% from February 2022. Excluding fleet sales, TrueCar expects U.S. retail deliveries of new cars and light trucks to be 928,386 units, up 1% from a year ago and up almost 3% from January 2023.
“Consumers and manufacturers alike are employing strategies to address affordability challenges,” said Zack Krelle, Industry Analyst at TrueCar. “Fleet sales are boosting volume and manufacturers are intensifying their incentive spend to offset ballooning interest rates and lingering higher prices. Many consumers are considering a used alternative or front-loading their purchase with higher down payments to reduce outstanding interest.”
“Over the last month we’ve seen OEMs respond to Tesla’s steep price reductions by increasing traditional incentives, keeping in line with how OEMs typically act to promote vehicles and increase demand,” said Justin Colon, Vice President of OEM Solutions at TrueCar. “We’re also seeing an abrupt surge in electric vehicle leases for vehicles and consumers that had previously been excluded from tax credit eligibility.”
Additional February Industry Insights (from TrueCar):
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Total sales for February 2023 are expected to be up 5.6% from a year ago and up 4.8% from January 2023 when adjusted for the same number of selling days.
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Fleet sales for February 2023 are expected to be up 33% from a year ago and up 16% from January 2023 when adjusted for the same number of selling days.
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Average transaction price for new vehicles is projected to be up 5%…
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