In 2015, Alexandra Radford launched Edge Marketing Company to serve the strategic branding needs of Metro Atlanta small businesses. She later merged her talents with fellow entrepreneur Lauren Tatum, and The Edge Agency was born in 2017. Less than six years later, the pair of powerhouse women and the solid team they built hit $1 million in revenues. While the Buford, GA-based business continues to flourish and its team continues to grow, co-founder Tatum has announced her departure from the role of Chief Operating Officer to focus her efforts on a calling God gave her and her husband five years ago, Affordable Adoption Georgia. Chief Executive Officer Radford purchased Tatum’s fifty shares of The Edge Agency and is now its sole owner.
“I heard God say ‘it’s time’ in the Fall of 2022,” said Tatum. “It was time to make room for a calling God placed on my heart five years ago when my husband and I adopted our youngest daughter, Tresley. While it was a difficult decision to leave The Edge Agency, I’m stepping into a new role to develop a project called Affordable Adoption Georgia by Banks, Stubbs & McFarland, where my husband is a Partner. My husband and I were so inspired by our own adoption process through a local Florida attorney that had a mission to partner with Crisis Pregnancy Centers to match families and provide an affordable adoption option. A traditional adoption through an agency can cost anywhere from $30,000-$60,000, while ours was just $14,000. With that model as inspiration, God sparked a fire in us to create a much-needed change in Georgia to provide the same opportunity and unite families for a much lower cost than an agency. After a lot of research, we realized that most Georgia attorneys do not match children with adoptive parents because of the extensive operations and hands-on work required. That’s where I came in. I knew I could not bring Affordable Adoption Georgia to life, lead The Edge Agency team well, and be the…
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