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Utah has the most people looking to start a new business or side hustle each month with 365 searches per 100,000 residents.
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Arizona and Colorado are in second and third place respectively, with 357 and 351 monthly searches per 100,000 residents.
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Georgia ranks seventh in the study.
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The state where the least searches are being made for starting a small business is Mississippi, with 202 searches per month on average.
Utah is the state with the most people looking to start a new business in the new year, according to a new study.
Business ideas and information site The Small Business Blog analyzed search data from Google Keyword Planner for more than 100 terms related to the term ‘side hustle’ and ‘small business’. The average number of monthly searches for these 100 search terms were calculated for each state as a proportion of 100,000 residents.
Utah was found to have the most people looking to begin a new business in 2024, with 365 searches on average every month per 100,000 people. The most Googled search terms in Utah included, ‘side hustle’ and ‘side hustle ideas’.
Arizona has the second highest proportion of people looking for a side hustle or to start a small business with 357 searches on average every month per 100,000 people. The top searched terms in Arizona included ‘side hustle’, ‘small business owner’, and ‘side hustles from home’.
In third place is Colorado with 351 average monthly searches per 100,000 people. The top searched terms in Colorado included ‘small businesses’, how to start small business’ and ‘easy side hustle’. In Colorado, there are 691,230 registered small businesses in the state.
In fourth place is New York with 330 average monthly searches per 100,000 people. The top searched terms in New York included ‘side hustle’, ‘side gig’ and ‘startup business’. There are 2.2 million small to medium enterprises in New York as of 2023.
Next, in fifth place, is…
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