Selig Enterprises, one of the largest privately-owned real estate companies in the Southeast, today unveiled the new brand and capital improvement plans for the 9.4-acre retail center formerly known as Lenox Marketplace. Located in the heart of Buckhead, at Peachtree Road, Wieuca Road, Oak Valley Road and Prichard Way, across the street from Phipps Plaza, the property now known as “The Block at Phipps” will undergo renovations to create a vibrant, walkable retail district. The capital improvements are slated to begin in Q2 2023.
“The Block at Phipps, which occupies an entire city block in arguably one of the best retail corridors in the Southeast, is being reimagined to capture the vibrant and active retail experience this area is so famous for. Our vision includes rolling out a new merchandising plan along with thoughtfully designed façade improvements, which will result in a new wave of exciting shopping and dining experiences,” said Shirley Gouffon, SVP at Selig Enterprises.
The capital improvement plans enhance connectivity with new wayfinding throughout the multi-level retail center and the addition of a 30-foot open-air corridor that will connect the sidewalk along Peachtree Road to the parking deck. This artfully designed paseo will feature comfortable seating vignettes, lush landscaping and enhanced lighting reminiscent of a European alleyway. Selig’s plans also include transforming the facade and sidewalks along Peachtree and Oak Valley Roads into a community-friendly space with new facades, landscaping, greenery, programming and enhanced walkways. Selig and its partners are working with ASD|SKY, which has provided full architecture and environmental design services.
“The property today is not welcoming to pedestrians and lacks a true sense of place,” said Bonnie Dean, SVP at Selig Enterprises. “The new design will open up the retail center to create a well-connected place for the community to shop, dine and spend…
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