Peach Bowl, Inc. and Aflac teamed up as part of the Aflac Kickoff Game to raise $363,461 for their “Kickoff for a Cause” initiative to give back to the communities they serve. “Kickoff for a Cause” connects to the timeliness of September’s game, recognizing National Childhood Cancer and Sickle Cell Awareness Month, and unites their joint commitment to supporting patients and families before, during and after treatment.
As college football’s most charitable bowl organization, Peach Bowl, Inc. has strong ties in its involvement with Children’s Healthcare of Atlanta. In 2019, Peach Bowl, Inc. announced a $20 million gift to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta to establish the Peach Bowl LegACy Fund, which is hyper focused on funding clinical trials for the most promising new drugs and treatments for children facing a cancer diagnosis. Peach Bowl, Inc. also annually collaborates with the hospital to raise additional dollars through its Peach Bowl Touchdowns for Children’s campaign, where fans can pledge money for each touchdown their favorite team scores during the regular season. Peach Bowl, Inc. then matches that amount dollar for dollar. To date, Peach Bowl, Inc. has raised over $21.8 million for Children’s Healthcare of Atlanta.
“Our new partnership with Aflac is changing lives through football,” said Peach Bowl, Inc. CEO and President Gary Stokan. “It’s been an honor to partner with Aflac, another organization that also shares our mission of giving back to the community, particularly in our joint efforts to tackle childhood cancer. We’re looking forward to creating a new annual tradition of giving through ‘Kickoff for a Cause’ with future Aflac Kickoff Games in the years to come.”
Aflac’s commitment to supporting children with cancer and blood disorders spans nearly three decades. Since 1995, Aflac has given more than $168 million to the Aflac Cancer and Blood Disorders…
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