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A new study has identified the top states where people are hoping to make an income out of sharing their life on social media, with those in Georgia proving to be the second most eager
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The study analyzed nationwide Google searches around launching a career in the industry to reveal where is the keenest to do so
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Home to many of the top influencers, the US was responsible for 75% of the global influencer marketing spend last year
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Georgia residents appear the second most interested in putting themselves in the spotlight online, searching about a career in the industry 46% more than the typical American
New data has revealed which states are filled with the most wannabe social media stars, with Georgia dreaming of the influencer lifestyle the second most.
The research, pulled together by Online Casino Comparison Website Kajino, analyzed nationwide Google search volume for keywords related to becoming an influencer over the last 12 months, to identify which states are searching about how to effectively harness enough fame online to make a living.
It’s no surprise many Americans are tempted by the concept as the industry is thriving, with businesses investing a significant amount of their marketing budgets in influencing marketing.
2023 saw the global influencer marketing value reach $21.1 billion, and – with the US boasting some of the most famous social media stars – the nation was responsible for 75% of the global influencer marketing spend.
And it turns out the thought of being a big name online has the second biggest pull to those in Georgia. The state averaged 78.2 monthly searches per 100k residents, which is a huge 46% higher than the US average of 53.5.
Florida takes the lead as the state most obsessed by the world of online influencing, with 79.8 searches per 100k – 49% higher than the national average. In third is New York, which is still 42% above at 75.9 searches per 100k.
The ten states most obsessed with becoming…
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