More than a quarter of travelers said they plan to use AI to help plan their holiday vacation, according to a recent survey of 1,200 travelers conducted by leading travel publisher Matador Network. In total, 64 percent of respondents said they have either used AI to research or plan travel or plan to in the future. Matador Network is the creator of the personal AI travel assistant GuideGeek.
“For many people, the holiday season is without question the most hectic part of the year, especially if there is travel involved,” said Matador Network CEO Ross Borden. “This year GuideGeek is giving you the gift of time. You can plan your whole holiday vacation — from choosing a destination to booking a flight and hotel and making dinner reservations — before you finish your mug of hot cocoa.”
To further illustrate its simplicity and popularity, 79% of survey respondents who previously used travel AI said they are likely to use it to plan their holiday travel. Even 15% of those who have yet to try travel AI say they are likely to use it for the first time during the holidays.
In addition to being hectic, the season can also get quite expensive. GuideGeek can customize an itinerary with a set budget, saving countless hours of comparison shopping. In fact, 85% of those who say they use travel AI as a tool to stay within their budget plan to use AI for holiday travel.
For those who are planning to travel back home, this is the first winter holiday season where generative AI is easily accessible and part of the mainstream. Holiday travelers can ask GuideGeek — which is free to use — what to do when they get to their destination.
“One of the hallmarks of the holidays is going back to your hometown or traveling long distances to see family and friends,” Borden says. “If it’s been a few years, a lot has probably changed. Maybe your favorite diner closed but a great new cafe opened up. The bar you went to in college has a new name and the old movie theater is…
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