Beginning today, November 7, the Mellow Mushroom experience will transform digitally and in-restaurant as it begins to roll out across all 160+ locations. Drawing inspiration from celestial and psychedelic designs, the new look includes:
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A new logo debuting colorways including purple – “Mel’s Mood,” a new icon (Is it a mushroom? Is it a pizza slice?), logo type featuring a mash-up of curvy and straight lettering representative of the brand’s high standards for the best food and fun, laid back atmosphere
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A new website offering a personalized and modern user experience, including new ways to pay like Apple Pay, a new online catering channel & more
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An upcoming prototype Mellow Mushroom location opening in Atlanta’s Grant Park next year, designed from the bottom up to reflect Mellow’s new look & guest experience featuring a counter service ordering experience, improved back-of-house technology and new, modern menu flavor profiles for both food & beverage
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A revamped retail shop available at www.mellowmushroomshop.com with newly minted graphic tees, headwear and more featuring the brand’s new look
“This rebrand has been a true labor of love – over a year in the making – for our entire team, and we’re very…
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