Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, released a report titled “The Future of AI Marketing Isn’t Added On—It’s Built In,” which explores marketers’ perspectives on AI and automation across the globe and use cases for how artificial intelligence (AI) and automation can be adopted for marketers. A study conducted by Forrester Consulting on behalf of Mailchimp underscores several major issues that today’s small and midsize businesses (SMBs) face when it comes to maturing their marketing practices, like creating new content on a regular basis and having the right insights to help them deliver that content to the right audience at the right time to drive the desired behavior**. Luckily, marketers today have access to marketing toolkits that are integrated with advanced AI and machine learning (ML) technologies. 88% of marketers believe their marketing organization must increase use of automation and AI to meet customer expectations and stay competitive.
The survey, collected in March 2023 from more than 300 SMB marketers in North America, Australia, and the UK, tells us that marketers are struggling to stay competitive, but they are also eager and excited to incorporate advanced technology solutions into their marketing strategies. Intuit Mailchimp used the study’s research findings to explore how the power of machine learning can be combined with the content generation power of generative AI to solve some of the most common challenges facing marketers today and help them stay competitive.
“Some of the most frequent and important feedback we hear from marketers and SMBs about content creation is that they don’t have the time, data, expertise or tools necessary to create great tailored content, not to mention the time it takes to analyze it,” said John Humphrey, Head of Data Platform Product at Intuit Mailchimp. “So at Mailchimp, we think a lot about ‘personalization at scale,’ or…
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