Key takeaways from Deloitte’s Future of Restaurants Survey
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Restaurant dining rebounds as more than half of consumers (55%) say they are dining in restaurants as much or more than before the pandemic.
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More than one-third (37%) of dine-in guests and 40% of takeout guests want less expensive options alongside promotions and discounts.
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When placing a delivery or takeout order, 40% of customers prefer to do so directly through a restaurant’s app or website, compared to 13% who prefer third-party apps or websites.
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Consumers age 18-38 are more likely to return to restaurants that use automation technologies than those age 39+, signaling that these technologies are likely to continue to be adopted over time.
Why this matters
More than three years after the pandemic turned the restaurant industry upside down, many dining preferences that emerged during that time seem to be here to stay. In its new report, “The Future of Restaurants: The New Normal and Beyond,” Deloitte leveraged its Future of the Consumer Industry analysis to examine implications brought on by forces changing the industry across markets, models, and mechanics in the restaurant sector. This analysis, coupled with the results of a survey of 750 respondents fielded in March 2023 who had ordered from a restaurant within the last three months, formed the basis of this paper.
Markets: Diners crave value from the restaurant experience
While consumers continue to have an appetite for the restaurant experience, financial concerns are driving even greater demand for high-quality food at reasonable prices. To address the market demand for value amid shifting needs and preferences, restaurants should tailor targeted discount and marketing campaigns, diversified offerings, and channel-specific offerings to drive growth.
- Despite concerns that restaurants might not recover from the pandemic, more than half of consumers (55%) reported they dined in restaurants with equal or greater…
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