MORROW — In a recent study, “Resilience Amidst Adversity: A Qualitative Exploration of Black Entrepreneurs in South Metro Atlanta,” Clayton State University’s College of Business has unveiled the strength and creativity of Black entrepreneurs thriving in the face of systemic challenges.
Published in the Journal of Applied Business and Economics, the research highlights the hurdles and triumphs of Black business owners across Clayton County, South Fulton, Henry County and Fayette County, offering a narrative of resilience, innovation and community spirit.
Discovering resilience and innovation
Under the leadership of Clayton State’s Leon Prieto, Vinod Vincent, Everod Davis and Jacob Chacko, the study brings to light the personal stories of Black entrepreneurs who have navigated through financial constraints, racial discrimination, and the turbulent times of the COVID-19 pandemic.
These narratives not only demonstrate the entrepreneurs’ spirit but also call attention to the need for policies that embrace inclusivity and fair opportunity, a press release from CSU stated.
Key insights
The study’s findings are a testament to the entrepreneurs’ adaptability and the critical role of community support, CSU said.
Among the principal insights are:
♦ The severe impact of racial discrimination on financial accessibility.
♦ The heightened challenges posed by the COVID-19 pandemic, necessitating swift operational adjustments.
♦ The undeniable resilience displayed by Black business owners, enabling them to overcome adversity.
♦ The invaluable impact of community and local support networks in aiding business success.
Advocating for inclusive growth
This study serves as an call for the establishment of more inclusive policies and support structures that cater to the distinct challenges faced by Black entrepreneurs in South Metro Atlanta,…
Read the full article here
