Ammunition, a full-funnel advertising agency headquartered in Atlanta, Georgia, welcomes two key leaders to its team during a period of unprecedented growth. Alex Russell takes on the role of Chief Creative Officer, while Ankur Goel joins as Chief Operating Officer. This move comes as Ammunition posted a 70% increase in business this year, sustaining an impressive streak of three consecutive years of 50%+ year-over-year growth, while projecting to do the same again in 2024.
With an already impressive career in advertising, Alex Russell is set to lead Ammunition’s creative output, which includes integrated campaign development, product and digital experience design, brand development, and video production services. Russell’s extensive experience includes notable campaigns for Volkswagen, leading the global rebranding of Intel, and co-leading iconic campaigns for AT&T. Russell joins Ammunition after serving as the former Executive Creative Director at KO:OP, Coca-Cola’s in-house agency, Chief Creative Officer at Genexa, and SVP Creative Director for BBDO Worldwide. He has also collaborated with renowned brands such as MLB, LinkedIn, and TNT, as well as agencies that include BBDO, VMLY&R, and Chemistry.
Ankur Goel, with over 20 years of leadership in sales, marketing, operations, and consulting, joins as Chief Operating Officer. Goel has a proven track record in delivering impactful business strategies and solutions for both Fortune 100 and mid-size companies, as well as building global teams, driving revenue, and improving margins, while promoting and delivering innovative solutions in complex environments. Before joining Ammunition, Goel served as Chief Commercial Officer for Lawn and Garden LLC over the Gilmour, Nelson, and Jobes brands. Prior to that, he spent seven years in key positions at Samsung Electronics Americas, where most recently he served as VP/GM of Sales and Marketing in Samsung’s Digital Appliance business. Before Samsung, Goel…
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