The KeyBank 2024 Financial Mobility Survey, released today, finds that a resounding 66% of Americans would rather work a job they love with a lower paying salary than work a job they hate with a higher paying salary (34%). Simultaneously, a quarter of Americans say they’re spending more and saving less, up from years prior (15% in 2022 and 13% in 2021), and 60% believe we are in or will soon be in a recession—pointing to an environment in which Americans are prioritizing happiness while bracing for economic challenges.
In fact, nearly one third (30%) of survey respondents say they feel daily financial stress related to the cost of living in America, and more than half (59%) are cutting back on nonessential items due to the increasing cost of living. To add, more people would rather share their recent Google search history (57%) than their monthly credit card statement (43%). Still, when asked what ‘Thriving in America’ means to them, 42% chose work life balane.
The survey polled more than 1,000 Americans on their financial, life and work-related priorities and outlook after a year of market volatility and uncertainty. To learn more about the survey’s findings, review the KeyBank 2024 Financial Mobility Survey Executive Summary here.
“We all want to feel fulfilled, and our survey shows that Americans are prioritizing their happiness and personal life over money—but facing inflation, societal shifts and economic uncertainty, many remain concerned about their financial futures,” said Daniel Brown, EVP & Director, Consumer Product Management at KeyBank. “As the everyday cost of living increases, many of us will have to make critical lifestyle and financial decisions in the year ahead for not only ourselves, but also our households—balancing our lives outside of work with our financial needs and habits for the long term.”
As Americans focus on their personal well-being, many are in favor of a “soft-life culture” that defines success based on happiness,…
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