FOREST PARK — A new look is coming to the Forest Park Police Department.
City officials recently unveiled a revamped logo and seal in an effort to enhance the overall awareness of police services and communication with constituents.
City officials plan to use asset forfeiture funds to complete a total rebranding of the department, saving taxpayers about $40,000.
Designed by Marc Norsworthy & Company, the upgraded branding includes modern design elements that coincide with the city’s current color and font standards for consistency.
Both the logo and seal also incorporate the three stars that represent the department’s existing commitment to “service, integrity and respect” through quality policing.
“Our goal was to ensure that the graphics used illustrated the city’s ongoing dedication to providing high-quality, professional service — especially as it relates to public safety,” said City Manager Ricky L. Clark Jr. “Having the new logo and seal is yet another great way to boost employee morale, recruit top-tier talent and establish positive relationships between our officers and residents.”
The new logo and seal will be present on personnel uniforms, city-owned patrol vehicles and throughout the police department’s office headquarters, at 320 Cash Memorial Blvd.
“Strong branding is extremely necessary when it comes to establishing any law enforcement agency as credible, reliable and — above all — trustworthy. This is just the first of many initiatives to come that will showcase our department and the positive direction we are headed,” said Forest Park Police Chief Brandon Criss.
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