New survey results from GoDaddy, the company that helps entrepreneurs thrive, show that almost three-quarters (74%) of U.S. small business owners say their perception of the American Dream has changed. Small business owners today define their achievement of the American Dream as living a comfortable lifestyle (56%), feeling happy with their life (54%) and having the freedom to pursue their passions and interests (49%).
In your opinion, which of the following indicate that you have achieved the American dream? |
% |
Living a comfortable lifestyle |
56.4 % |
Feeling happy with your life |
54 % |
Freedom to pursue your own passions and interests |
49.2 % |
Owning your own home |
45.2 % |
Being your own boss |
38.7 % |
Having money/assets to leave to your children |
33.7 % |
Being able to pay off your debt obligations |
27.2 % |
Having equal rights and access to opportunities |
26.1 % |
Owning a car |
18.1 % |
Earning enough to move into a higher income bracket |
17.5 % |
Getting a better education than previous generations in your family |
14.9 % |
Sending your children to college |
14.3 % |
Feeling like you belong in the USA |
14.3 % |
Becoming or being an American citizen |
9.1 % |
Improve your social status |
8.8 % |
Going to college |
8.6 % |
However, 39% of small business owners do believe that being their own boss represents an achievement of the American Dream. This link is more pronounced among male (43%) than female (36%) small business owners. It is also particularly resonant for business owners who identify as Black (46%) and of Hispanic, Latino or Spanish origin (43%). Despite this, just 6% of people cited that as a ‘top three’ reason that they started their own business, with reporting women slightly higher than men (7% vs…
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