Hawks Ventures today announced its first investment into ARENA Innovation Corp., a fitness technology startup that develops portable robotic strength training and rehabilitation devices. The company’s debut product, the ARENA Platform, is a strength training device that generates up to 200 pounds of isoinertial resistance designed to deliver the Optimal Training Dose. The ARENA Platform is currently being utilized by professional sports teams, athletes, members of the armed forces, fitness professionals and physical therapists to strength train and for muscular rehabilitation.
“Our first investment marks a significant milestone in our commitment to fostering inclusivity and innovation,” said Hawks Ventures Senior Vice President and Managing Director David Garcia. “We believe that ARENA will drive positive change in the health of our communities by making elite level strength training more accessible to the at-home consumer.”
The ARENA Platform weighs approximately 50 pounds and is powered by a miniaturized regenerative powertrain, inspired by high performance electric vehicles. Users control the ARENA Platform via the Go ARENA app, which enables instant resistance adjustments, access to a vast movement library, daily fitness routines, and specialized programs.
ARENA employs a holistic approach to strength training by evaluating user strength as a biomarker, utilizing proprietary mobile hardware and software, and prescribing AI-driven training guidance to deliver a precise and efficient training dose to help users get from A to B, regardless of age, experience, or level of fitness.
“ARENA provides everything you need to live a strong, healthy life in the size of a suitcase,” said ARENA’s CEO and Co-Founder, Dr. Krisna Bhargava. “With the ARENA, you get portable hardware, powerful AI-based training, and expert-designed workouts, at home, in the training room, and even on the go.”
Hawks Ventures joins an esteemed group of sports…
Read the full article here