Summer is here, and so is a top-secret mission from the Chick-fil-A® Cows. Back and more mischievous than ever, the brand’s beloved bovines are issuing a Code Moo and inviting fans to help the herd this summer.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9178551-code-moo-the-cows-are-back-at-chick-fil-a/
The Cows will engage with Chick-fil-A fans in a number of exciting ways, starting with a new digital game titled “Code Moo™, A Chick-fil-A Original Game” available at playCodeMoo.com. Through weekly missions released every Wednesday, Chick-fil-A One® members will help the Cows sabotage Circus Burger, their burger-flipping nemesis, and play for 2.5 million food rewards each week (while supplies last). Game participants will even have a chance to be entered to win free Chick-fil-A for a year and more!
In addition to the digital game, fans can join in the mischief with a new animated short film, cow-themed merchandise and much more.
“The Chick-fil-A Cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them,” said Joe Saracino, senior vice president of brand, advertising and media. “We’re excited to have the Cows back — so much so that we’re letting them take charge this summer. It’s time to sit back, relax and enjoy the fun they’re cooking up for all our guests.”
Code Moo: Help the Herd
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Beginning June 21 until August 1, the Chick-fil-A Cows are inviting customers to join them on a Code Moo mission through the digital game available at playCodeMoo.com.
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In this digital game, the Chick-fil-A Cows are enlisting the help of their human friends to take down the fictional restaurant Circus Burger, the Cows’ burger-flipping nemesis. This mission takes participants through a series of weekly challenges, offering a new food reward — such as an 8-count…
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