Actor Maya Rudolph to replace M&Ms spokescandies.
Source: Mars (L) | Getty Images (R)
Candy maker Mars said Monday it is replacing its M&Ms “spokescandies” with actress Maya Rudolph after facing right-wing criticism over its mascot makeover.
The spokescandies are a team of cartoon M&Ms mascots that have represented the brand in commercials and other marketing materials since 1960. Early last year, the candy brand updated the cartoons and its marketing, rebranding each mascot with a new backstory, clothing and personality to be more inclusive.
The green M&M, for example, had previously drawn criticism for being marketed as too sexy, so the company switched out her knee-high heeled boots for sneakers and put more emphasis on her feminist values. “Orange” became a mascot riddled with anxiety, and the company added a new purple M&M, which was designed to represent inclusivity.
The rebrand caught the eye of conservatives, including Fox News host Tucker Carlson, at the time of the update and…
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