The South’s culinary offerings play a major role in marketing travel to the Southern States. Travel South USA, in partnership with Brand USA, has signed a title sponsorship for the National Geographic Traveller (UK) Food Festival to be held in London, July 15-16, 2023. This culinary-centric UK marketing campaign targets consumers interested in traveling to the Southern USA.
A major focal point for the campaign will be the Taste the South Pavilion at the National Geographic Traveller (UK) Food Festival, expected to attract 6,000 – 8,000 visitors to the Business Design Centre in London. Highlights include demonstrations by nine renowned Southern chefs and drink aficionados serving as Travel South Ambassadors, preparing tasty samplings, sharing the stories behind the authentic spirits and cuisine culture, along with inspirational travel information. Representatives from the Southern states will be on hand for media interviews, mouthwatering samplings and travel recommendations.
Meet the extraordinary ambassadors: Chef Jim Smith, Executive Chef and Owner of The Hummingbird Way Oyster Bar, Mobile, Alabama, crowned the King of American Seafood by winning The Great American Seafood-Cook-Off and the national spokesperson for Alabama Seafood, American Sustainable Seafood, Gulf Seafood and the NOAA; Chef Scott Thomas McGehee, winner of over 400 “Best of” Arkansas Times awards including a multi-year winner of the prestigious “Best Chef” award and equally passionate in his pursuit to be strongly connected and supportive of local farmers and farm families; Herb Heneman, Chief Commercial Officer for Bardstown Bourbon Company from Kentucky, one of the nation’s leading distillers of American Whiskey, Rye and Bourbon; Chefs Cody and Samantha Carroll, Louisiana’s very own culinary couple rose to fame as Food Network stars, showcasing their farm-to-table cuisine and unique style in the kitchen as a true dynamic-duo on their own show: Cajun Aces; Chef Nick Wallace was named Best…
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