Makeswift, the visual builder for Next.js websites, has announced that it has raised $3M to empower marketers to build and manage powerful websites without engineering intervention. The funding round was led by Active Capital, with participation from several other investors including Uncommon Capital and Silicon Road Ventures.
Makeswift introduces a new paradigm for the hand-off between engineering and marketing teams. Instead of hardcoded websites that marketers can’t update, engineers can integrate React components into Makeswift’s visual builder to give marketing teams custom building blocks. This means marketers can control website content and layout, untangling the workflow of the two teams.
“Makeswift is extending the power of Next.js and Vercel to combine Enterprise-grade visual building with the powerful frontend cloud of Vercel. We look forward to deepening our partnership with Makeswift to enhance the value we provide to our customers,” says Guillermo Rauch, CEO of Vercel. Rauch, along with Vercel’s CRO, Kevin Van Gundy, and VP of Developer Experience, Lee Robinson, participated in this round of funding.
Companies that adopt Makeswift as a part of their headless or composable stack experience:
Faster time-to-market by reducing engineering cycles on the marketing roadmap
Less technical debt by isolating custom code to specific React components that serve as visual building blocks for marketers to use and configure
The ability to incrementally adopt visual editing on a page-by-page basis rather than waiting on a replatform or full stack overhaul
Simple, intuitive API that works with existing React components
Support for SSR and ISR out of the box, ensuring that site performance is not impacted by adding a visual editing layer
“We are thrilled to have raised this round of financing from investors that understand how the CMS market is shifting” said Alan Pledger, CEO and co-founder of Makeswift. “This funding will help us to continue to improve our…
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