Maast, a start-up whose mission is to make true embedded finance attainable, announced today the launch of its ground-breaking embedded finance solutions. Software providers and independent software vendors (ISV), can partner with Maast to attract new customers, increase revenue per customer, and deepen existing client relationships by seamlessly incorporating payment acceptance, banking solutions and more as features in their platform and under their brand. This combination of benefits provides “money-as-a-service and more” to a wide array of growing businesses.
Embedded finance, integrating financial products within a nonfinancial software application, is rapidly becoming a core software component. According to Bain & Company, embedded finance accounted for $2.6 trillion, or 5%, of total US transactions in 2021. By 2026 that number is expected to grow to over $7 trillion, more than 10% of all US transactions.
Maast believes true embedded finance only begins with payments and should include the entire money value chain across payments, banking, and more. By partnering with Maast, software providers can create new revenue streams, get to market fast, and offer business owners a better payment acceptance experience and a more modern business checking account. Maast streamlines the integration and manages funding, underwriting, compliance, security, and support.
Unique to Maast, the payment and banking onboarding and money movement experiences are connected and brandable. This results in an easier, faster onboarding experience, money movement, and reconciliation. SMBs/business owners can “follow the money” end-to-end with a brand they know and trust, their software provider.
Along with securely accepting payments, software providers can now offer their customer a white-labeled, 100% digital business checking account. Features include a contactless Visa® debit card, online banking, and mobile app as well as cashflow and budgeting insights,…
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