A Black TikTok creator alleged that a household appliance company did not want to pay her to use her viral content.
Creator Nakeyta Glover, known as @naturally_nakeyta on TikTok, posted her story on the platform in February. Glover said she purchased an indoor grill from Ninja Kitchen and started sharing food content on her page.
As her videos started to gain traction, garnering millions of views, her supporters began to mention the company in the comments to get their attention, saying, “I hope ya’ll are paying her for this great advertisement.”
This prompted her to keep making videos in hopes of gaining a partnership with the company. After some consistency, she said, Ninja started commenting on her posts. She accused them of asking her if they could repost her video for free.
“That’s crazy because for these videos to have millions and millions of views, you as a brand wouldn’t feel like I’m qualified to be paid for them?” Glover continued.
Because of this, she decided to ignore the comments. However, a representative from Ninja messaged her a few weeks later on TikTok. Glover said she didn’t hear back from the company when she reached out via email.
“So then as a creator, you’re sitting and you want to understand what is causing this brand to not want to move forward with working with you and paying you. Because it’s clear that they like the content because they asked to repost it for free. What’s unclear is why they do not want to pay you.”
Meanwhile, SharkNinja, the company behind the Ninja Grill, raked over $4 billion in revenue in 2023.
“So you start to do your research, and you look at their Instagram and TikTok, and you realize that all of the content that they have reposted, all the creators they have worked with, hands are this side of my hand color,” Glover continues while pointing to the inside of her hand, “instead of this side of my hand color,” she says while pointing to the…
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