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Oregon has shown the most interest in social media over the last 12 months, with 140,378 searches for social media platforms per 100,000 people
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Georgia ranks eighth, with 134,690 average monthly searches per 100,000 people.
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The study analyzed online search volumes for search terms such as “Facebook”, “Instagram”, and more to determine the states most invested in social media.
Oregon, Maine, and Massachusetts are showing the most interest in social media, according to a new study.
The research, conducted by digital marketing agency Hennessey Digital, examined average monthly search volumes for “Facebook”, “Instagram”, “TikTok”, “YouTube”, “Reddit”, “LinkedIn”, and “Pinterest” in each U.S. state. These volumes were then considered per 100,000 people to determine the most social media-obsessed states.
Oregon takes the crown as the state most invested in social media. In Oregon, residents have searched for these social media platforms 140,378 times per 100,000 people over the last 12 months; YouTube is the most popular platform, with 53,541 average monthly searches per 100,000 people, followed by Facebook and Instagram.
Maine takes silver, with 139,460 average monthly searches per 100,000 people. Facebook has 69,659 average monthly searches per 100,000 people, making it the most popular platform in the state, followed by YouTube and Instagram.
According to the research, Massachusetts residents search for social media platforms an average of 139,266 per 100,000 people. YouTube comes out on top in the state, with 53,691 searches per 100,000 people, followed by Facebook and Instagram, ranking the state in third place.
In fourth place, with 138,163 average monthly searches per 100,000 people, is New York. The state’s favorite app is YouTube, according to the research, with 57,418 average monthly searches per 100,000 people; Facebook and Instagram follow suit in second and…
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