Georgia United Credit Union members – and potential new members – who live and/or work in the Northeast Atlanta/North DeKalb/Southwest Gwinnett corridor have a new full-service location to pursue their financial goals.
Located at 5562 Peachtree Boulevard (formerly Peachtree Industrial Boulevard) in Chamblee Plaza, the new 1,400-square-foot Georgia United storefront Chamblee branch opened for business on March 13.
While the Chamblee footprint is smaller than typical Georgia United branches, it incorporates contemporary design and layout elements of the organization’s branch transformation strategic program that is redefining the banking experience for members.
“This is our first micro-branch,” said Georgia United Executive Vice President/Chief Information Officer Mark Bartholomew. “We have seen a huge transformation within the way traffic is generated at our branches. It used to be that our branches drove most of the volume, most of the interaction and we supplement that through Mobile and Online Banking and members calling our Member Care Center. Now that has flipped. We do far more transactions in a digital environment than in all the branches combined.”
Anticipating members’ changing needs and priorities, there are two main service options at the new Chamblee branch. Instead of waiting in teller lines, members can conduct their banking business with Georgia United’s new, interactive ATM+ terminals featuring expanded self-service options, or they can meet one-on-one with a member consultant who can help with a variety of account needs and financial matters. There are two ATM + stations inside the Chamblee branch, and one on the exterior for 24-hour access.
“The reimagined workflow at our new Chamblee branch is a more intimate approach and allows members to take advantage of the latest technology in banking while also providing the personalized touch that Georgia United is known for, resulting in deeper connections between our members and…
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