Only four actors will walk away from Sunday’s Academy Awards with an Oscar statuette, but all 20 nominees will get to enjoy a six-figure prize.
For the 22nd year running, LA-based marketing company Distinctive Assets is distributing its jam-packed “Everybody Wins” gift bags to the men and women recognized in the Oscars’ top categories.
This year’s bag — which is not affiliated with the Academy — is valued at roughly $180,000, according to documents reviewed by CNBC Make It. It is filled with more than 50 gifts ranging from a $15 Rubik’s cube to an invitation to enjoy a $50,000 stay at a Swiss ski chalet.
Indeed, calling it a “gift bag” might be a bit of an understatement.
“It rarely ever fits into a single suitcase. We have a piece of Olympia luggage that’s the biggest rolling duffel bag they make,” Distinctive Assets founder Lash Fary tells Make It. “And then it usually spills over into these eco friendly tote bags.”
Some nominees have their bags delivered to their homes, while others provide their hotel information to Distinctive Assets so that their bags can be waiting to travel with them after the ceremony.
Though Distinctive Assets tries to deliver the bags in person while the stars are in Hollywood, they’ve shipped them in the past. The postage alone for a package of that size and weight can cost as much as $850.
But for Fary, whose gift bag has come to represent the end of awards season almost as much as the Oscars have, it’s a worthwhile expense.
“This is the end of the road for them,” he says. “They finally have a moment to sit down and go through these fun bags and enjoy the spoils of their success.”
What’s inside the 2024 ‘Everybody Wins’ gift bag?
The priciest gift in this year’s bag is a three-night stay at Chalet Zermatt Peak, the reigning winner of the “Best Ski Chalet” from the World’s Ski Awards. Nominees who redeem the $50,000 invitation will have private use of the entire chalet for themselves and up to nine guests.
The six-floor chalet boasts…
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