The Messenger, a startup digital news website that launched in May, is shutting down after reports that it was running out of money, an executive at the outlet who has been briefed on the matter told NBC News on Wednesday.
The Messenger launched in May with Jimmy Finkelstein, who previously owned The Hollywood Reporter and The Hill, at the helm. It promised to provide “thorough, objective, non-partisan, and timely news coverage” in a time of bias and misinformation.
An email seen by NBC News that was sent to staff signed by Finkelstein, describing it as a “painfully hard decision” to shut down “effective immediately.”
“Over the past few weeks, literally until earlier today, we exhausted every option available and have endeavored to raise sufficient capital to reach profitability,” the email said. “Unfortunately we have been unable to do so, which is why we haven’t shared the news with you until now.”
“This is truly the last thing I wanted and I am deeply sorry.”
The email also included an attached “Frequently Asked Questions” document telling employees there would be no severance and the last paycheck would be on Jan 31.
Earlier this month, Semafor reported that The Messenger’s board was considering shutting down the website as the outlet was set to run out of funds by the end of January. A spokesperson denied the claim to Semafor, saying additional funding had already been secured.
A day before staff were informed they were now without jobs, The New York Post reported that Finklestein was working to secure deals to inject new revenue into The Messenger to keep the site going.
Nieman Journalism Lab cast doubt on claims by leadership at The Messenger that the digital news outlet would deliver on its hopes to draw in 100 million monthly unique visitors and eventually support a 550-person staff. A Neiman article published shortly after The Messenger’s launch noted that the vast majority of its content appeared to be quick-aggregation over originally reported…
Read the full article here