Entrepreneurship chose founder Veronica Woodruff.
At the age of 8, Woodruff convinced her dad to buy bulk candy from the store so she could sell the sweet treats to her classmates. When she hit middle school, she would often win the fundraising campaigns. Her hustling nature stemmed from her family of entrepreneurs.
“My grandfather was an entrepreneur. My aunts and uncles are entrepreneurs. I’ve been around a lot of entrepreneurs,” Woodruff told AFROTECH in an interview.
When Woodruff was 21 years old, she moved from Monterey Bay, CA, to Atlanta, GA, after her father passed away. What kept her rooted during this transitional period was encouragement from her former college advisor.
“I went to college at California State University, Monterey Bay. I remember telling my advisor that I was moving to Atlanta, and he said, ‘Atlanta’s a good city. It’s home of the world’s best Fortune 500 and Fortune 100 companies.’ He said a lot of people come from all over the world to start these amazing companies. That was the seed that was planted,” Woodruff recalled.
With a goal post in mind, she would initially work in retail while looking to transition to an entry-level position in Atlanta. She then received various internship opportunities, which led her to work with various CEOs while also helping small businesses.
Woodruff would take countless flights from Georgia to California during this time, so her friend suggested she consider becoming a flight attendant. Although she knew this would not be a permanent job post, it brought her one step forward to her aspirations of becoming a founder of a company.
Woodruff worked as a flight attendant for over a decade, and during that time she observed the various obstacles travelers would face while at the airport. She even inquired from passengers if they would consider paying for services that made their travel arrangements more convenient. From personal experience, she also understood that having reliable…
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