Amazon is the most searched website across the U.S. a new study finds.
The research by web design company Digital Silk analyzed the top 100 websites across the U.S. in 2023, then used Google Keyword Planner to find how much each site is searched.
Here are the top five websites Georgia residents searched for in 2023:
Amazon – 135,833 average monthly searches
The online shopping giant had humble beginnings as a bookstore operating out of Jeff Bezos’ garage.
Since then, Amazon has grown into a one-stop shop for thousands of brands and items. As a company, Amazon also offer web hosting services and satellite internet, diversifying its portfolio alongside acquisitions of streaming platform Twitch and retailer Whole Foods Market.
82% of Amazon’s domain traffic comes from the U.S. and in 2023 it was reported to be the 12th most visited website in the world.
Google – 112,083 average monthly searches
Founded in 1998, Google is the best-known search engine in the world. Alongside YouTube, Google is one of the most visited websites worldwide.
A subsidiary of Alphabet, Google offers a variety of services such as email, web browsing, navigation and cell phone operating systems.
Google rose to prominence with its unique way of ranking search results. Instead of counting the number of times a term appeared on the page, Google analyzed backlinks and relationships between websites to determine relevance.
YouTube – 75,375 average monthly searches
The world’s biggest video sharing site, YouTube has over 2.5 billion users each month.
YouTube has been a subsidiary of Google since 2006 and offers a free version with advertising and a paid subscription service to remove it. It offers a creator fund to channels that reach a threshold of 1,000 subscribers and 400 watch hours in one year, though many creators also utilise sponsorships alongside ad revenue.
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