Voting in the Republican primary can’t start soon enough in the minds of President Joe Biden’s campaign advisers.
Even as the Biden reelection campaign forges ahead with preparations for another potential general election match-up between Biden and his predecessor, it is grappling with a stubborn reality: The majority of undecided voters simply do not seem to believe – at least not yet – that Donald Trump is likely to be the Republican presidential nominee.
According to the campaign’s internal research, this is the case for most of the undecided voters that the campaign is targeting – nearly three-in-four of them, senior Biden campaign officials told CNN. Those officials said one of the biggest reasons driving this is the simple fact that many voters are not paying close attention to the election, including the ins and outs of the GOP nomination process.
“You can’t conceive of how tuned out these folks are,” one senior campaign official said.
To that end, Biden campaign officials see the task of helping voters recognize that Trump is a strong frontrunner as one of their most important and urgent challenges, with the first GOP caucus in Iowa now just days away. A key part of that work is painting a vivid picture of what a second term of a Trump White House would look like.
At some point in the near future, Biden campaign officials say they expect that a switch will turn on for many of these voters who are not yet convinced that Trump is likely to be on the ballot in the fall. As one senior official put it, a realization will hit: “Oh s—, it is an election between that guy and that guy.”
But what’s impossible for the campaign to predict at this point in the election cycle is when exactly it will click for voters that “that guy” – Trump – is poised to be the GOP presidential nominee. Just 20% of the…
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