Atlanta-based Blue River Development, LLC is looking to the future while reflecting on the past. With a current pipeline of 6,000 lots, the development company is making a capital push this year to be ready strategically for construction in 2024.
Part of Blue River’s strategy is the recent promotion of Caroline Weyer to Director of Investor Relations. In this new capacity, Weyer is leading Blue River Development’s investor relations. She oversees relationships with current investors and identifies prospective new investors, including working with several institutional investors and funds. In addition, Weyer continues to manage all the development company’s marketing initiatives, including branding positioning and awareness.
“Caroline has been an integral part of our team and is a proven performer,” Managing Principal Brad Cooper said. “Her communications style and ability to manage a multitude of details makes her the perfect face of Blue River to our investors and potential investors.”
Prior to her promotion, Weyer served as Marketing Director for Blue River Development. In this role, she led the overall implementation and management of all strategic and operational marketing and client relation-facing activities for Blue River.
“It’s been exciting to watch the energy our group has and how fast we’ve grown over the past couple of years. Blue River continues to grow despite market conditions,” said Weyer. “The relationships Blue River has with so many companies, homebuilders and peers in the industry is a testament to how it is truly redefining development and leading the industry forward.”
Caroline Weyer has over 15 years of experience in the real estate industry, obtained from her previous roles at Forest City Enterprises (acquired by Brookfield Properties) and LaSalle National Bank (acquired by Bank of America). In addition to her institutional real estate experience, Weyer is also a licensed real estate broker focused primarily within…
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