This holiday season, many African Americans are opting out of the traditional Christmas celebration to commemorate Kwanzaa, which begins on December 26th, 2023, and ends on January 1, 2024.
A 2012 study from Public Policy Polling found that 12.5 million Americans primarily celebrate Kwanzaa during the holiday season. With the rise of social media and young folks gaining more knowledge about their heritage over the last decade, it’s safe to say that that number has drastically increased since then.
The holiday has also been getting it’s fair share of mainstream attention. In 2015, Barack and Michelle Obama shared a heartfelt message about Kwanzaa, sharing”
“Michelle and I extend our warmest wishes to families across the country celebrating Kwanzaa this holiday season. And in the spirit of the season, we reflect on the blessings of the past year and commit to building a brighter future for all our children. As families, friends, and neighbors come together today to light the Kinara, our family sends our best wishes for a happy and healthy new year.”
Looking to celebrate Kwanzaa this holiday season? Check out our Beginners Guide To Celebrating Kwanzaa below.
When Is Kwanzaa?
Kwanzaa is celebrated from December 26 through January 1, with each of the seven days focusing on one of seven core values, or Nguzo Saba
What’s the significance of Kwanzaa?
Kwanzaa is a holiday invented in 1966 by Maulana Karenga through which African Americans can connect with their heritage and culture. It’s a festive…
Read the full article here
