City of Hope, one of the largest cancer research and treatment organizations in the United States, today announced that its subsidiary, Cancer Treatment Centers of America (CTCA), will fully transition its clinical locations to City of Hope’s brand. CTCA locations in different cities will now be called City of Hope Atlanta, City of Hope Chicago and City of Hope Phoenix. In addition to the replacement of CTCA branding at clinical facilities, all marketing, advertising, communications and engagement activities supporting these locations will reflect City of Hope’s name. A new advertising campaign will launch on Feb. 6 to communicate the name change in existing CTCA markets.
The move comes as City of Hope approaches the one-year anniversary of its acquisition of CTCA and further solidifies its transformation into a national cancer research and treatment system with locations across the country. Other integration milestones include CTCA locations now functioning as nonprofit organizations, the ongoing implementation of City of Hope clinical and quality policies across all locations, and joint quality reviews and tumor boards where national experts provide education and insight on complex cases to provide the best care across all locations. City of Hope has also brought its world-renowned expertise in bone marrow and blood stem cell transplants and CAR T cell therapy to CTCA Phoenix and CTCA Chicago. With the integration of CTCA’s well-established and geographically broad clinical network, City of Hope accelerates its ability to increase community-based access to the most advanced treatments, including its hematology/bone marrow transplantation programs, clinical trials and advanced precision medicine and cellular therapies.
“This past year, we have made tremendous progress to connect more patients, families and communities to our leading-edge research, treatment and care,” said Robert…
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