New data has revealed the states spending the most money online at Christmas.
The study, conducted by financial publisher The Lazy Trader, combined online search data from December 2019, 2020, 2021, and 2022. The average monthly search volumes – for terms such as ‘Christmas gifts for women’ and ‘Christmas gifts for dad’ – were considered per 100,000 people to determine the states most likely to spend the most money online this December.
The state most likely to shop online this holiday season is New Jersey. Over the last four years in December, New Jersey has been searching for gift-related terms an average of 1,688 times per 100,000 people. ‘Christmas gift ideas’ is the most searched-for term in the state, with 3,764 average monthly searches in total from residents.
Massachusetts takes the silver medal. In the state, there were 1,633 average monthly searches for gift-related ideas per 100,000 people over the last four Decembers. Behind ‘Christmas gift ideas’, ‘Christmas stockings’ is the most searched-for term, with a total of 2,647 average monthly searches.
New York is the third state most likely to overspend this Christmas. In the last four Decembers, there were 1,591 average monthly searches for gift-related terms per 100,000 people. The Empire State’s second most popular term is ‘Christmas gift’, with 7,275 average monthly searches behind ‘Christmas gift ideas’ and ahead of ‘Christmas stockings’.
In fourth place is Connecticut, with 1,538 average monthly searches for gift-related ideas per 100,000 people according to data collected over the last four Decembers. ‘Christmas gift for mom’ is the fourth most searched-for term, with 974 average monthly searches in total, following on from ‘Christmas gift ideas’, ‘Christmas gifts’, and ‘Christmas stockings’.
Virginia is the fifth state most likely to overspend this Christmas. In Virginia, there are 1,492 average monthly searches…
Read the full article here