Key takeaways
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Travel continues to soar: About half (48%) of Americans intend to travel this holiday season. Intent to travel between Thanksgiving and mid-January is up across all age and income groups with an average holiday budget of $2,725.
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More than half (56%) of holiday travelers plan to stay in hotels, up from 35% in 2022.
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Boomers are returning to travel with a bang as they form nearly one-third of those planning to take to the roads and skies; they constituted just one-fifth of the traveling public over the holidays in 2022.
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Citing improved financial situation, younger generations plan to increase travel budgets this holiday season with 1 in 4 in Gen Z saying they will significantly increase their budgets, the highest portion of any generation. Twenty-two percent of millennials also plan to significantly increase their holiday travel budget this season.
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Laptop luggers continue to be a fixture on leisure travel; for this holiday season, they plan to travel more frequently and take longer trips.
Why this matters
Americans are ready to travel for the holidays. For the third consecutive year, Deloitte explores travel intent ahead of the pivotal holiday season and the overall impact on the travel industry. According to this year’s report, “2023 Deloitte Holiday Travel Survey,” concerns about health and travel delays are diminished as consumers across income groups map out trips to make this holiday season a memorable one.
Holiday travel takes off again
Nearly half (48%) of Americans intend to travel between Thanksgiving and mid-January, with a larger share taking trips beyond only visiting family and friends. Desire to keep traditions alive may convince travelers to pack their bags, though many are evaluating how often, and for how long, they head out this season.
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While more Americans intend to travel, they will take fewer trips (1.88 in 2023 vs. 2.01 in 2022) that are shorter in duration (75% say their longest trip will last…
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