In part 2 of our conversation with goBeyondProfit Champion Jasmine Crowe-Houston, Founder and CEO of Goodr, we explore the implementation of a people-first strategy in her business that allowed her to infuse dignity into not only her business, but into the lives of those they serve.
Implementing a People-First Value
Leading with people first is one of the biggest core values here at Goodr. It’s really my guiding principle. I always go back to what we learned when we were in kindergarten – “Treat others how you would want to be treated”. That’s the simplest rule that often gets forgotten. I just believe that the power of karma is real.
When you put people first and you treat people well, the money will come, the profits will come. And that has always happened for us at Goodr. We’ve put people first, people love us, our customers love us, and they come back, and they continue to do business with us because we operate in that people first mentality. It’s so much more than just profit.
The Pursuit of Dignity Influences Business Strategy
When I talk about treating people with dignity, especially people that are experiencing the problem of hunger, it’s about changing the way we’ve solved hunger in this country for a very long time. I think we all remember doing canned food drives and you’ve maybe volunteered at a food bank or a food pantry, and you put all these items in a box and families come and get them. But we don’t ever shop like that. We go to the grocery store, we fill our baskets with things that we want, things that we know how to cook. But people who are experiencing food insecurity have to take whatever someone gives them and be happy with it because they have nothing else.
For Goodr, we offer dignity in the process by making sure that we provide families with access to foods that enable them to prepare full meals. There’s a big difference in this country between access to food and access to meals. We don’t want someone…
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